i might be overgeneralizing what "greenwashing" is supposed to mean
there is a lot of corporate virtue signaling that doesnt come in the form of greenwashing
and there is probably a venn diagram of corporate virtue signaling where theres a side where it comes with good effects / actual virtuous action attached and a side where its purely pr bullshit
like its generally agreed that amazon and a bunch of other big companies airing a bunch of commercials about how they care about their employees in these trying times and thank you
i get that decisions are made to improve the equity of a corporation and with media optics being important as ever they push in a direction to give themselves better face, if nothing else to protect their own jobs and their coworkers.
i've never worked for a large corporation although i have worked for a parts supplier to some. no one in any of these companies besides paid promotion will tell those they care about they put up these fronts genuinely. they will tell you there are metrics analysts and marketing folks who tell everyone these are needed
yeah but who cares about that. mostly everyone does it, right? the sympathies expressed are usually real sure, but the lack of real action/impact/awareness involved make expressing it online almost like purely a narcissistic endeavor right?
plenty of vorporate virtue signaling that isnt greenwashing like the number of restaurant chains with dono boxes in them. they push that shit on you because it's a tax writeoff if you donate through them. their costs are covered through the value raised from the program so its pretty much free for them to operate and creates a lot of value for them.
i agree that its not necessarily a bad thing that "we" provide moderately decent incentives for companies to do it but it doesn't really provide any real economic or social boon. not to mention that that shit is optimized for marketing/PR before making the social/green program around it optimal
lol this is indeed my pov for the most part, much to insom's chagrin every time i express it
if you genuinely do change any minds for the better (highly debatable in a lot of instances whether it actually helps / what the right direction is), more power to you, but it does seem to end up as circlejerking and echo chambering on one end of the spectrum and repetitive inconclusive arguing via repeating of talking points on the other, with worldview refinements usually being things on the level of nitpicks of trivial details
like youâre taking something that while not always pure or used for good has its roots in the best parts of humanity and twisting into something to be scorned and looked down upon; I refuse to accept that